{"id":773,"date":"2015-03-13T12:11:53","date_gmt":"2015-03-13T16:11:53","guid":{"rendered":"http:\/\/blogs.bard.edu\/mba\/?p=773"},"modified":"2015-03-13T12:12:57","modified_gmt":"2015-03-13T16:12:57","slug":"libby-murphy-bardmba-14-the-climate-scientist-turned-sustainable-entrepreneur","status":"publish","type":"post","link":"https:\/\/blogs.bard.edu\/mba\/2015\/03\/13\/libby-murphy-bardmba-14-the-climate-scientist-turned-sustainable-entrepreneur\/","title":{"rendered":"Libby Murphy BardMBA ’14: The Climate Scientist Turned Sustainable Entrepreneur"},"content":{"rendered":"

Warning! This is not a traditional Career 2.0 story. This woman did not plunge into a new profession after years pursuing another career. This is a story about doing what you love, finding your passion and going after it, no matter how big or overwhelming it may seem. It\u2019s also a great business idea that we just can\u2019t resist sharing. Originally published March 6th, 2015 on the\u00a0Career 2.0<\/a>\u00a0column via dowhatyoulove.today<\/em><\/p>\n

For someone who is intent on revolutionizing the manufactured housing industry, it\u2019s pretty ironic that Libby Murphy lives in the same house where her grandfather was born in New Paltz, not far from the Catskill Mountains in Upstate New York.<\/p>\n

But really it isn\u2019t all that surprising that a woman who aims to bring affordable, modern and eco-friendly homes to the masses cherishes her old home and the sense of belonging.<\/p>\n

\u201cOur housing market is so broken, environmentally, socially, and economically. I want to build homes that are light on the earth\u00a0and<\/em>\u00a0on your wallet. We are not aiming for niche.\u00a0Everyone<\/em>\u00a0should have the opportunity to enjoy a beautifully designed and sustainable home, not just higher income people. This is our chance to change all that.\u201d<\/span><\/p>\n

Growing up, Murphy always gravitated toward science. So it was no surprise when she headed to Vassar to study geology followed by two master\u2019s at Bard, one in climate science and policy and the other in sustainable business. Throughout her studies, Murphy has worked in the field. She spent over two years with a Tidal Power start-up and then worked with a Hudson Valley initiative to turn farm waste products into fuel. For the past seven years, Murphy has been a sustainable business consultant on a freelance basis and since 2012 has been a climate specialist with the NY State Department of Environmental Conservation.<\/p>\n

\u201cI\u2019ve never wanted to be one of those people stuck in an office working on a project without seeing the bigger picture of how it impacts society and tackles the\u00a0\"Water<\/a>problems we face today. I\u2019ve always wanted to take science a step further and fuse it with business and economics.\u201d<\/p>\n

The MBA was a revelation for Murphy. \u201cWe were studying different types of companies with sustainable products and how they grew. And it always struck me how people would get distrustful, almost offended, when they realized some of these businesses had to form partnerships with bigger firms \u2013 companies like Walmart for example \u2013 in order to bring their products to the market. It really frustrated me because it\u2019s elitist. I have the privilege to be able to shop where I want but most people need to go where the prices are the lowest. To be unwilling to work with these bigger firms is keeping sustainable products out of the hands of customers who deserve them just as much as you and I.\u201d<\/p>\n

The fact that many of the \u2018green\u2019 companies she was studying were so dedicated to minimizing their environmental impact that they priced themselves out of the\"grid\"<\/a>\u00a0market was not lost on Murphy either. \u201cThe intent is great, but the effect is minimized because it reaches so many fewer people due to the cost.\u201d<\/p>\n

Although she has been working in governmental organizations on and off for years, Murphy knew the start-up environment was more her thing and took the opportunity of her final MBA project to do a market analysis and business model of a concept she had bouncing around in her head.<\/p>\n

\u201cI got obsessed with this idea of bringing more balance and moderation into products; making sure that the price point is just as important as sustainability. You might have to give up a little bit in terms of efficiency to get that balance but in the longer run when costs come down you can gain back those efficiencies. My hope was that the analysis would show the potential for the business and I could run with it after graduation.\u201d<\/p>\n

Boy, did those numbers look good. And the business?<\/p>\n

\"kitchen\"<\/a>\u201cWe design and manufacture modern \u2018manufactured\u2019 homes. I like to avoid the term \u2018mobile home\u2019 because historically it has such a negative connotation, but\u00a0UpHomes<\/a>\u00a0plans to change those perceptions through innovation. We are starting from scratch and redefining the prefab market by marrying design and affordability with sustainability.\u201d<\/p>\n

Murphy didn\u2019t have to look far for a partner. Her classmate\u2019s husband, Blake Goble, is an architect and immediately took to UpHomes when Murphy presented the concept of balancing the impact of materials, energy efficiency, the design and economics.<\/p>\n

The approach could be loosely described as being the \u201cIKEA\u00a0kitchen<\/em>\u00a0of houses\u201d. Customers can combine the 250\u00a0\"comparison\"<\/a>square-foot modules as they wish and design the home online with the help of a consultant. UpHomes meet the federal HUD standard and can be rapidly manufactured and easily transported. Prices start at $100K.<\/p>\n

It\u2019s been overwhelming at times starting something so big, but Murphy is in this for the long run. \u201cI\u2019m looking to create something that lasts. I don\u2019t want to get in and cash out, and I\u2019m not interested in working with people like that. I want to develop partnerships with developers and small businesses and, longer term, look at the disaster recovery and public housing market.<\/p>\n

\u201cTo get over the day-to-day self-doubt about tackling something so huge has been hard, but you just have to push through it. I think I\u2019ve got what it takes, but I\u2019ve got to admit it\u2019s been a lot harder than I thought it would be. I\u2019m just taking it day by day for now.\u201d<\/p>\n

\n
Libby Murphy\u2019s tips<\/div>\n
    \n
  • It\u2019s very helpful to have start-up experience. You can recognize and avoid pitfalls in advance.<\/li>\n
  • Be able to learn \u2013 be teachable and open \u2013 and surround yourself with like-minded people.<\/li>\n
  • When you start your own company, that\u2019s when you start asking for favors.<\/li>\n
  • Be ok with a lot of risk and uncertainty, not to mention stress. Reassure yourself and keep moving forward.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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