Cary Krosinsky, Stephen Viederman and Eban Goodstein (l to r) pose for a group photo.

Dr. Eban Goodstein, Director of the Bard MBA in Sustainability, introduced the pair and spoke about the opportunities and tests investors face in helping to decide the direction and future of sustainable businesses.

“It’s a big challenge. We are living in truly extraordinary times. That’s why we started the MBA in Sustainability last fall. It didn’t exist twenty years ago. How do you build a new organization that profits financially in an environmental way?” said Goodstein.

Krosinsky discusses these topics in his most recent book which examines 15 case studies and aims to lead investors to create positive approaches to sustainability opposed to finger-pointing approaches.

“We need to be honest about where we are in the field [of sustainability]. We have a long way to go,” said Krosinsky.

The total value of global equity, according to a recent article written by Krosinsky and Viederman, is $65 trillion dollars. Only $400 billion dollars, however, is being used into positive social and environmental approaches.

Krosinsky defines a positive approach as investing in companies that are going to have the best chance of solving these problems in the future. A negative approach is simply not investing in certain sectors because of how those particular investments could impact society in a non-sustainable way.

“I don’t think it’s useful to point fingers. I think it is useful to be positive. Helping to define an approach that is positive can help lead us out of the status quo. We are trying to build a bridge for the next generation. How do we get from here to there? This field [of sustainability] has been about trying to define what is possible,” said Krosinsky.

Viederman’s tactic in engaging investors differed slightly from his partner’s. He argues that having a strong definition of financial analysis is a necessity in planning and embracing future risk factors such as climate change, resource scarcity and obesity and that investors should adjust their funds accordingly.

“Climate is an issue. How do we see it as a risk and a set of opportunities?” said Viederman, “Why aren’t investors getting it? As investors, we talk amongst ourselves. We are not talking to people who can illuminate issues such as this.”

This is why, as both Krosinsky and Viederman point out, the work of future business leaders, such as the ones being trained in the Bard MBA in Sustainability program, is crucial to the success of sustainability.

“Sustainability needs to be fully integrated [into businesses]. There is a growing concern and resource constraint warnings and there are questions about what we are going to do,” said Krosinsky, “Match your values to your investments.”

Viederman suggests that looking forward and investing in future generations is critical for the success of sustainability.

“You can invest in a green portfolio,” said Viederman, “Most investing is backward looking. We can’t prove the future, but these issues are going to change the investment future.  The corporations that think about these issues will do better in the long run.”

Both Krosinsky and Viederman pointed out that it is difficult to fully divest from any sectors, but bringing important social and environmental issues to light and developing forward looking conversations will help investors in the long run.

“Put money into the future. Invest your money into the next generation. It’s hard to divest into any sector. Oil companies could be a part of the future [of sustainability],” said Viederman, “I want to leave a sustainable world for my grandchildren.”

The article is reproduced here:

For Entrepreneurial ‘Change Agents,’ a Green M.B.A.

By Jim Witkin

As we noted in a post in August about a new survey, an increasing number of colleges are beginning to offer courses or entire programs devoted to green business practices in response to growing demand.

Such programs teach students how to manage a business’s social and environmental impact in addition to focusing on profits. The latest school to add its name to this list is Bard, the liberal arts college 90 miles north of New York City, which this month announced that it would begin offering an M.B.A. program centering on sustainability.

The two-year program will be based in New York City, and classes are to begin next fall. Eban Goodstein, the program’s director, said in an interview that the new M.B.A. would integrate sustainable business principles into the entire curriculum in a way that parallels programs offered by the Presidio Graduate School and the Bainbridge Graduate Institute on the West Coast.

In this format, classes meet over long weekend residencies once a month, five times a semester. During the semester, students are required to take part in online instruction between the residencies.

Requiring students in the program to meet in person just once a month should attract applicants, visiting faculty members and experts in sustainability from a wider geographic area, Dr. Goodstein hopes. That format should also support the program’s sustainability-themed curriculum, he said.

“We are taking advantage of the weekend structure to integrate classes around particular themes,” Dr. Goodstein said, “For example, classes on leadership, economics, accounting and sustainability will coalesce on different weekends around themes like ‘the new information landscape’ or ‘stakeholders and communication.’ ”

To gain real-world business experience, first-year students in the program will also participate in the NYCLab, a yearlong internship-style consultancy that involves working on projects with area businesses, government agencies and nonprofits.

Dr. Goodstein anticipates that many graduates will start their own green-minded businesses and that others will work for established companies as “intrapreneurs,” blending sustainability initiatives into every function of a business, including operations, marketing, finance and strategy.

Dr. Goodstein, who also teaches within the Bard Center for Environmental Policy, said he was motivated to start the M.B.A. program because some people embarking on a business career really do see themselves as “change agents” — individuals who “come to get an education so they can have an impact on the world.”

At the same time, solving environmental problems “has become more than just a policy issue,” he said. “Business is now a critical component of the solution.”

Also featured on the Guardian’s list is former vice president Al Gore, who was awarded the Nobel Peace Prize for his work in climate change activism, Frances Beinecke, president of the Natural Resources Defense Council, and environmentalist and 350.org founder, Bill McKibben.

Lovins teaches the “Foundations of Sustainable Business” course for the Bard MBA in Sustainability. Her focuses include natural capitalism, sustainable development, globalization, energy and resource policy, economic development, climate change, and land management.  

For more on the “Climate Change Abolitionists”, read the Guardian article here.

Members of NYC based Net Impact Chapters meet for a roundtable discussion of the future of Net Impact.

Net Impact is an organization working to inspire a new generation of students and professionals to use their careers to tackle the world’s toughest social and environmental problems. Net Impact mobilizes these efforts through it’s local chapters in colleges, universities, and professional networks around the world where members learn about sustainability, corporate social responsibility, and social entrepreneurship, work on projects addressing these issues and build professional networks to impact change.

“The goal of tonight is to find a common ground [among Net Impact chapters],” said Eban Goodstein, director of the Bard MBA in Sustainability. Goodstein talked about the ever-increasing need for undergraduate and graduate institutions to develop Net Impact chapters to help effect change on their campuses, one of the organization’s primary goals.

“Net Impact is designed to engage all kinds of people, not just MBA in Sustainability students but all MBA students and encourage them to lobby for more sustainability courses,” said Goodstein.

Paul Campbell, Net Impact Director of Community Growth and Engagement, as well as Marie Casabonne, Net Impact Community Associate, conference called in to discuss the national engagement of Net Impact. Campbell noted that there are currently 311 Net Impact chapters and that ‘growth happens organically’ among undergraduate and graduate institutions. He highlighted the online career center and job board as well as the online member networking features that Net Impact offers its members.

Each chapter representative was given an opportunity to discuss their chapter’s strengths and challenges in recruiting members, hosting events, and creating a wider Net Impact reach among young professionals in the area.

The digital and social media aspect to Net Impact is something that all the NYC chapter representatives spoke positively about in engaging members and creating visibility not only about chapter events, but the goals of the organization.

Once a community is established, Sam Verrill of the NYC Professionals chapter recommended creating standing Net Impact meetings like a monthly happy hour for members to discuss upcoming events and projects.

“Knowing that something else is coming up [each month] is helpful for members to plan around,” said Verrill, “The NYC Professionals chapter is about 1500 members. There is a lot of turnover and people are at different stages of their careers. To that end, we have lots of programs and have to figure out ways for members to be heavily involved in the chapter.”

The sense of community and outreach is crucial to success of new Net Impact chapters. Steven Lictin MBA ’14, the co-president of the new Bard Sustainable Business Club, said that the goal of the Bard chapter is to have 40 members (both undergraduate and graduate students) by next year. To do so, the Bard chapter is holding a series of lunchtime conference call conversations with national sustainability leaders. Series such as these create a open dialogue around the topic of sustainability and allows for more people outside of the immediate Bard community to learn more about Net Impact and what their local chapter is doing.

Nick Wejchert, president of the Fordham Net Impact chapter, talks about his clubs plans for the future as Jenny Tolan, Columbia Social Enterprise Club, listens in.

Fordham Net Impact president, Nick Wejchert, believes that in involving each chapter’s college community in the case for sustainability will greatly increase Net Impact visibility. Creating urban agriculture projects, sustainable business plans competitions, and, again, monthly meet-ups to share ideas and success stories can all contribute to the goal of a more sustainable future.

“Starting companies that are focused in sustainability [is important]. New companies can move into the [sustainability] space easily now and be innovative from the get-go,” said Wejchert.

Hosting regional Net Impact conferences are an opportunity to engage not only other NYC chapters, but also community members, businesses and local professionals, which often are harder to reach out to because they are not directly involved with the college community.

Columbia University’s Net Impact, which is housed under the college’s School of International and Public Affairs’ Social Enterprise Club, holds the annual Social Enterprise Conference, a Net Impact event. Even though over 600 people attend, it still is a challenge to bring outside members to the conference.

“[Bringing in] interesting topics and speakers helps. For this year, we are thinking about using social media and special app to help engage [conference attendees],” said Jenny Tolan from the Columbia Social Enterprise Club, “We need to harness the Net Impact power of other schools, but also not just in one place, but the community as well.”

The chapter leaders agreed that concerted efforts to create citywide Net Impact events and competitions could increase visibility and effect of New York City’s Net Impact efforts and expand professional opportunities for all of their members. The desire collaborations between the Net Impact chapters help reinforce the organizations commitment to motivating young professionals to move toward a just and sustainable future.

“As an MBA focused on building a sustainable future, PRI start-up financing provides a great lesson for our students,” according to MBA Director Eban Goodstein.  “They are learning to scale profitable solutions to environmental and social problems. That means investing wisely today, positioning a company for future financial stability.”

“Bard’s MBA model of integrated sustainability mirrors Clif Bar & Company’s five bottom lines, which include sustaining its business, its brands, its people, the planet, and the community,” said Thao Pham, executive director of the Clif Bar Family Foundation. “We’re pleased to support a program that embraces that vision, training the next generation of business leaders to see the world through multiple lenses.”

Founded in 2006 by Clif Bar & Company co-owners and co-CEOs Gary Erickson and Kit Crawford, Clif Bar Family Foundation supports innovative small and mid-sized organizations working to strengthen the food system and communities, enhance public health, and safeguard the environment and natural resources. For more information or to find out how to apply for a grant, visit www.clifbarfamilyfoundation.org.

Launched last fall in New York City, Bard College’s MBA in Sustainability Program is a two-year program that responds to the dramatic surge in demand for training in sustainable business practices being created by green start-up businesses and major corporate efforts. The Bard MBA provides a rigorous education in core business principles, as well as sustainable business practices, with a focus throughout on economics, environment, and social equity. The program is low-residency, with classes meeting in person once a month from Friday morning until Monday afternoon, with online classes each week in the evenings. The MBA also involves student teams in an innovative NYCLab consultancy during their first year in the program.

For more information about Bard College’s MBA in Sustainability, please visit www.bard.edu/mba, e-mail mba@bard.edu, or call 845-758-7388.

Photo credits: Clif Bar & Company http://upload.wikimedia.org/wikipedia/en/2/26/Clifbarlogo3.jpg

Clif Bar Family Foundation http://clifbarfamilyfoundation.org/images/cliff_elements/CBFF_logo.png

Creating change is one of the most adrenaline producing thrill rides available.  It’s scary, exhilarating, stomach churning and makes you feel alive. It is exciting for me to be at such a point in history.

The control room during the moon landing.

As a scientist and engineer, challenge is invigorating. I watched the Moon Landing on Discovery channel with my daughter. The footage of the control room, with engineers, physicists and computer nerds of the time rallying around their achievement inspired us both.  The recent Mars rover landing replicated the experience.

Imagine if that assemblage of talent and dedication was unleashed on climate change and poverty.

There is an argument that it would be over-engineered and waste resources, but not if that was part of the problem statement,  like in Apollo 13, “You have to make this square filter fit into this round hole with only the materials on this table,”  and, “failure is not an option.”

One of the important things for pioneers to remember is the long stream of pioneers that have come before us in the sustainability journey. They sometimes disagreed amongst themselves or with society as a whole, but they pushed through and paved the way.  Part of me feels like they are cheering us on, which is fantastic because it’s not easy.

Sustainability, for me, has always been about people.  It’s about community and connectedness.  It’s about breathing and eating healthily.  It’s about eliminating poverty and realizing that throwing money at poverty isn’t the only solution; emotional poverty can affect those who have plenty of financial assets.  A strong example of a poverty solution is what Van Jones did with solar cell installations in the poorest neighborhoods in Oakland; he empowered people with employment in an industry that gives them a sense that they are making the world better.

I feel strongly that you need to meet people where they are on their sustainability journey.  And it is a journey.  There are many who have moments that are mind changing but for most it’s a slow process of realization; of being hit with too many facts to ignore or giving grudging respect for the persistent.

One of the better tools for this, is The Way Out: Kickstarting Capitalism To Save Our Economic Ass. Its discussion on efficiency presents a reasonable and affordable step that everyone can take and all can profit from.  We’ve lost the art of frugality; the desire and ability to be good stewards of what we have; an appreciation of the precious.

For me, though, the problems facing us are the sorts that make engineers giddy. Doing the impossible? Where do I sign up? My goal as a sustainability professional is to make sure that more people feel this way.  It’s about the problem statement. The correct problem statement should engage the audience – we need to make change happen.  For economists and politicians, it’s a way out of the mess.  For scientists and engineers, it’s this century’s greatest technical challenge.  For humanity, it’s the creation of a life giving community.

Christine Kennedy is a current student in the Bard MBA in Sustainability, Class of 2015, and is currently Sustainability Manager at Unilever. She is a Chemical Engineer by training and has more than 15 years experience in Product Development. The opinions in this piece are entirely her own.

[Image credit: NASA]

Among the many cutting-edge organizations Bard’s MBA students will have a chance to work with is Fortune 500 consumer goods firm and sustainability leader, Unilever. Unilever produces consumer goods for over 400 brands including Ben & Jerry’s, Lipton, Dove, and St Ives’. As part of Unilever’s Sustainable Living Plan, they have asked for collaboration to identify cost-effective and regional renewable energy storage solutions, and Bard students will help meet this challenge. Tasks include research for sustainable energy technology, performing cost analyses, and the development of business and supply chain models related to its energy objectives.

Students will also have the opportunity to provide sustainability consulting for Terrapin Bright Green. Terrapin Bright Green provides environmental consulting services to leading firms like CookFox Architects, and also serves as a think-tank focused on the built environment. NYCLab students will be tasked with helping the company evaluate their own sustainability. Sample activities include cost-benefit analysis, developing a timeline and strategy for improving sustainability, and creating a system to track and report the office’s progress.

The MBA program is also proud to announce the participation of transportation non-profit, TransitCenter, in this year’s NYCLab. TransitCenter is devoted to promoting the use of public transportation and other sustainable transportation alternatives in an effort to reduce traffic congestion, preserve the environment, and to promote more livable communities. TransitCenter aims to engage in new activities pursuant to its mission in ways that set it apart from other non-profits in its sector. Students will research other sustainable transportation non-profits in the industry and create proposed strategies for TransitCenter to maximize its outreach efforts.

As the public becomes increasingly aware of sustainability initiatives, non-profits like the Metropolitan Waterfront Alliance, have gained prominence. Metropolitan Water Alliance (MWA) brings business and civic groups together to help transform New York and New Jersey’s waterways into accessible spaces for the public to enjoy, transportation, commerce, and environmental protection. MWA knits together interest with sometimes competing agendas to promote educational, developmental, and political policy initiatives focused on cleaning up and preserving New York’s waterways. Bard MBA students will work with MWA to develop sustainable policy platforms, waterfront sustainability benchmarking reports, and sustainability financing strategies for the organization.

Organizations interested in joining NYCLab in the future should email NYCLab Program Director Andrea Spender (aspender@bard.edu) with any questions.

President Barack Obama’s reelection has shifted the formal and informal U.S. Congressional debate from the election to the most immediate issue concerning the 112^th Congress: the Budget Control Act of 2011 and “the fiscal cliff.” While TriplePundit readers have a number of reasons to pay attention to the debate, perhaps the most interesting is the resurrection of a “carbon tax” as a potential tool to reduce the country’s budget deficit.

A carbon tax, if implemented by Congress, would levy a fee on the production, distribution, or use of fossil fuels based on the carbon content of their combustion emissions. The fee would require producers, distributors, and users of carbon-rich fuels to account more fully for the cost of their pollution to society.

Not included in the 111^th Congress’s American Clean Energy and Security Act of 2009 that passed the House before stalling in the Senate, a carbon tax has been viewed as a non-starter by many Republican and Democratic Congressional leaders. However, some form of a carbon tax may be the budget and climate policy tool most ready for implementation as Congress begins fiscal cliff negotiations.

Somewhat surprisingly, the carbon tax seems to have found more supporters in the fossil fuel industry than in Congress. For example, in a speech given to the Economic Club of Washington, D.C., Exxon Chairman and CEO Rex Tillerson stated, “As a businessman, I have to take a deep breath every time I speak about this, because it’s hard for me to speak favorably about any new tax. I hope you see it shows how serious we are about this issue. A revenue-neutral carbon tax has the advantage of being well focused for achieving our society’s shared goal of reducing emissions over the long term.” Royal Dutch Shell, Unilever, Swiss Re and more than 100 other corporations have echoed this sentiment, calling for “a clear, transparent and unambiguous price on carbon emissions” in “The Carbon Price Communiqué” recently released by the Prince of Wales’s Corporate Leaders Group on Climate Change.

It remains to be seen whether fossil fuel companies and other Fortune 500 companies will use their influence on Capitol Hill to advocate for a carbon tax in a potential fiscal cliff agreement, or if some of these companies simply see their support of a non-starter idea as a useful public relations tool. At the very least, though, Congressional negotiators on both sides of the aisle can no longer invoke unanimous industry opposition as a reason for inaction now that companies like Exxon have publicly voiced support for a carbon tax. Perhaps, the overshadowed actor in this exchange is the growing natural gas industry, which may push Congress to enact a carbon tax rather than a greenhouse gas emissions tax that might tax methane emissions and, thus, methane-rich natural gas. And, it cannot be forgotten that both Exxon and Royal Dutch Shell have become major players in the natural gas industry.

Regardless, it is interesting to see how quickly the policy environment adjusted as new constituencies for a carbon tax developed and climate circumstances changed after Hurricane Sandy. Exxon, Royal Dutch Shell, and the American Enterprise Institute’s dialogues with the International Monetary Fund, Resources for the Future, and others certainly present the possibility that new alliances may be forged.  Perhaps, the resurrection of a carbon tax means there is even a chance for the hybrid carbon tax/cap-and-trade policy developed by the Brooking Institution’s Warwick McKibbin and Peter Wilcoxen.

Only time will tell whether a carbon tax will become law, but Congress must deal with the fiscal cliff before the year is out.  Necessity may remain the mother of invention.

***

The author, Brady McCartney, is currently a dual MBA/MS degree candidate at Bard College’s MBA Program in Sustainability and Center for Environmental Policy. Brady has worked as an eco-districts researcher atSPUR, energy efficiency consultant at Bard College, and sustainable housing client manager for homeless men and women at North Beach Citizens. Follow Brady on Twitter.

[Image credit: White House, Flickr]

Ackerman and Brannen have used their combined research to evaluate New York City and the surrounding area’s potential to serve as a food hub for its growing population. “A food hub [is defined as] mission-driven collaborative market relationships between farmers and consumers to provide a more sustainable and efficient way to acquire local food,” said Brannen.

Ackerman has used geospatial information systems to examine current levels of food production in the NYC region, its production potential, as well as its ability to meet regional food needs in the area. He presented some of the infographics used to evaluate where food production is currently taking place in NYC. According to his UDL research, NYC food production is currently taking place in about 500 community gardens, and 20-30 urban farms. By examining the foods consumed by NYC residents in need of fresh produce, Ackerman believes that transforming NYC into a productive food hub would be a worthwhile, yet resource-intensive challenge.

Similarly, Brannen’s work with the Hudson Valley Food Hubs Initiative has taken a broader look at the food hub potential of the surrounding areas of NYC. By conducting literature and best practice reviews of existing food hubs, she and her colleagues have worked to determine whether food hubs are a viable business model for urban farmers. While the food hubs sampled varied in their financial sustainability, they have identified the following list of challenges and goals for regional food producers:

• Establish an anchor set of buyers & sellers to provide the consumer base for the business.
• Account for the challenges of seasonality. For instance, how do food growers sustain their businesses when kale is no longer in season?
• Cash flow challenges between farmers and financial institutions, which operate on different time scales.
• Employ highly knowledgeable, experienced, and mission-driven staff fared better for the majority of the food hub businesses analyzed, than those who hired less experienced and/or knowledgeable staff.

While there is still more work to be done, Ms. Brannen and Mr. Ackerman provided a fascinating evening of thought-provoking commentary about the potential of NYC to become a self-sustaining food economy in the future. We look forward to hearing more about their work with foodshed initiatives in the NYC area in the future!

For more information on the Bard MBA in Sustainability program, click here.

On election night, while his fellow Republican, Karl Rove, was arguing about the election results in Ohio, former economic speechwriter for President George W. Bush, David Frum, tweeted: “Horrible possibility: if the geeks are right about Ohio, might they also be right about climate?”

Many people were intrigued by the notion behind this semi-humorous, semi-serious statement, wondering if this was another step in a shift we have been witnessing in the last couple of weeks in the attitude towards climate change. But is this really a brave new world where the Nate Silvers take the place of the Karl Roves or just a mirage?

Among the people asking these sorts of questions was Andrew Winston, one of the prominent figures in the field of sustainable business who spoke at Green Spaces NY as part of the Fall 2012 Bard MBA Sustainable Business Series (SBS). Winston, the co-author of Green to Gold and the author of Green Recovery, who also advises some of the world’s biggest companies on environmental strategy, offered a very clear picture of the present and future challenges that every company should consider, no matter if it is in the Silver camp or the Rove camp.

One of the first points Winston made in his conversation with Bard MBA director, Eban Goodstein, was that the forces companies face aren’t going anywhere and, if anything, they’re only going to become more forceful. Take, for example, resource constraints – resources are becoming scarcer and, as a result, more expensive. It’s is not a scientific debate, Winston explained, it’s just happening, and it’s a paradigm shift companies have to deal with as we move toward a 9-billion people world.

We got used to believing for a long time in the myth that green is hurting the economy, Winston said, and this state of mind was one of the reasons why progress has been so slow. Even eco-efficiency, which is a strategy that seems to make so much sense on every level wasn’t able to avoid this sort of green vs. economy struggle, and only in the last couple of years have companies finally accepted the idea that this is a win-win strategy.

The problem is that we don’t have time, he added. Winston quoted two studies, the first from PwC, estimating that “the required improvement in global carbon intensity to meet a 2ºC warming target has risen to 5.1 percent a year, from now to 2050,” and the second from McKinsey, which estimated that we need to increase carbon productivity tenfold by 2050, or otherwise “the consequences will be stark.”

Yet, companies don’t seem even close to meeting these goals with an average improvement of about one percent in annual carbon emissions reductions. Why is that? Winston made the point that the short-termism kills us, explaining that we need more CEOs like Paul Polman who stopped providing earnings guidance and quarterly profit updates to investors when he took over the company and said he would be focusing on real value creation.

I asked Winston afterwards if he thinks climate math can win over short-termism as long as Wall-Street and regulation support the latter rather than the former. He told me that he certainly hopes so. “The reality is that math, physics, and nature will eventually trump all. The problem is that a part of the investment community – not all investors by any means – are entirely focused on short-term results. Some very high percentage of shares trade hands within a day now.  That’s obviously not the ‘value’ investor style,” he said.

While it’s clear why companies need to be on board (who will buy shampoo if you don’t have water?), there’s still the question if we can have the next wave of sustainability without some support from consumers, which we seem to lack today. I asked him what he thought about it and he replied that he wasn’t sure.

“Broadly speaking, there are three legs to our society, government, business, and people/citizens.  All three will need to change and re-think how we do things. But I don’t think we can count on too much leadership from consumers. We’ve had 42 years of Earth Days to raise awareness, and the percentage of people buying green (and paying more for it at times) is still limited.  People will buy greener products when they are better, safer, cheaper, etc, etc. So I think your phrase ‘some support’ is the critical phrase…some support, yes, but not leading the charge,” Winston said.

Going back to companies, he said that business needs to start talking about green as the way to prosperity, evaluate how to reach zero impact all over the value chain and stop the constant pursuit of the business case for sustainability, which he finds pointless, especially given the many parts of in business that don’t necessarily have a clear “business case” like R&D, yet no one asks them time and again to provide it.

Would this sort of rational approach help win the heart and mind of business? It’s hard to tell, but from Winston’s talk it’s very clear that the question is more about “when” rather than “if.” For our sake, hopefully it will be sooner rather than later.

[Image credit: Bard MBA in Sustainability]

Raz Godelnik is the co-founder of Eco-Libris and an adjunct faculty at the University of Delaware’s Business School, CUNY SPS and the New School, teaching courses in green business, sustainable design and new product development. You can follow Raz on Twitter.