Held in San Diego this past June, the Sustainable Brands conference was an oppurtunty for sustainability business professionals, corporations, and game-changers to come together as a community to “focus on understanding and leveraging the role of brands in shaping a flourishing future”.
Bard MBA in Sustainability student Meghan Ryan ’14 was interviewed at the conference by Triple Pundit‘s Nick Aster on her involvement with the program’s year-long sustainability consulting program called NYCLab. Students in NYCLab are divided into small teams to work with clients ranging from non-profits, for-profits and global companies on social and environmental challenges today’s generation of companies face.
Ryan’s NYCLab project focused on research and development for Unilever, a leading sustainability industry giant, and their quest to find solutions for under electrification in developing markets. The team focused on Ghana as a potential marketable area. They met with Unilever’s own sustainability team, as well as World Bank, United Nations, and other NGO representatives to develop a concrete plan on how to bring various products to market in Ghana’s particular energy landscape.
Other 2013 Bard MBA NYCLab clients included environmental consulting firm Terrapin Bright Green, Metropolitan Waterfront Alliance, a non-profit waterfront advocacy group, and the Transit Center, who pioneered the commuter benefit of allowing working families to save money on transportation using pre-tax dollars.
For more on the Bard MBA in Sustainability’s NYCLab program, look here.